We were approached by the client to create branding for a new race event ‘Stanza Stones Ultra’. The race follows the route of the 6 Stanza Stones, each with a poem by Simon Armitage inscribed into them along a 50 mile stretch.

We have kept the branding clean and modern whilst incorporating the challenging elements of the race such as its elevation profile and the checkpoint rock formations. Adding stone textures and a cool grey tone throughout, with more traditional typography in keeping with the poetry.

It certainly has an impact, this one isn’t for the faint hearted!