Branding, Identity, Signage

Newsome Academy

What did we do

School logo identity including exterior signage

About the Project

Traditional looking high school brand with the use of a shield and symbols related to school. The only problem is no one knew what the symbols stand for. The castle represents Castle Hill / Victoria Tower. However, the squirrel and sheep had lost their identity.

An Academy logo should represent the Academy, have a meaning, and be instantly recognisable. Print Bureau aimed to modernise the current logo for Newsome Academy and create a more meaningful brand.

With the image of the shield the team created symbols that represented the Academies values: Castle Hill the school's heritage to represent ‘Respect’, a hand holding a heart to represent ‘Integrity’, Cogs to symbolise ‘Teamwork’ and the world to reflect ‘Aspiration’. The shield can be dissected into four individual shields for each of the values.

Print bureau have supported us and guided us in a full rebrand of our school identity and relaunch of our vision, mission and values. Creative approaches with a modern twist have started to bring the school to life and created an environment all stakeholders can be proud of. We will continue to work with Mike and the team to further improve our brand and image across all platforms. Such a friendly and helpful team with a personal approach to meeting and surpassing or needs and expectations.

Joel Hinchliffe, Assistant Headteacher



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