Print Bureau worked with The Whitley AP Academy to develop a new brand identity and the Academies Values. The Academy wanted a brand that didn’t reflect a standard school look but wanted a more grown-up corporate approach which would also work with the values. The team developed a concept that reflected a journey of learning and development through the shape of a circle this concept was continued through the icons which reflect the Academies values. Print Bureau also produced internal and external signage as well as the Academies website.